![]() ![]() "A musician would need to generate 23 billion streams on Spotify to earn what they're paying Joe Rogan for his podcast rights." -Ted Gioia, music writer, on Twitter Each episode spans anywhere from two to three hours, and Rogan owns an additional channel where clips of the long-form conversations are uploaded. As it evolved over the years, spanning 1,000-plus episodes, it was the same format-one he personally emphasised as “listening and learning”-that elevated him to superstardom. When it was launched a decade ago, the Joe Rogan podcast had an informal tone to it, like a conversation between two close friends-full of inside jokes and private moments. That too without the backing of a single major corporate or production house. The deal catapults Rogan-a trained martial artist, former Fear Factor host, Ultimate Fighting Championship (UFC) commentator, marijuana enthusiast, and, now, a man with enough influence to make or break a US presidential candidate-reportedly to the position of the highest paid broadcaster in the world. "A musician would need to generate 23 billion streams on Spotify to earn what they're paying Joe Rogan for his podcast rights,” wrote music writer Ted Gioia on Twitter, adding that this means "Spotify values Rogan more than any musician in the history of the world". On YouTube, he has over 8 million subscribers, and every podcast hits at least a million views within a day of release. JRE started a decade ago and has since transformed into a behemoth-the show is downloaded in the millions each month and constantly features among the top podcasts on Apple's charts. Spotify hopes to overturn the monopoly by signing Rogan, who is the biggest name in the field by quite a distance. ![]() Apple, with iTunes, has a virtual stranglehold over the nascent podcasting industry, which is expected to grow in advertising revenue to over $1 billion by 2021. It is hard to overstate the impact of Rogan's move. Neither the platform nor the podcaster have released the contract details, but the multi-year deal is estimated to cost the streaming company around $100 million. Post the announcement, Spotify's shares surged eight per cent. Joe Rogan Experience (JRE) will be available on the platform starting September 1 it will become a Spotify exclusive later in the year. On Tuesday, audio streaming service Spotify announced a licensing deal for US-based comedian Joe Rogan's podcast. ![]()
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